Email Marketing Executive

Email Marketing Executive
Chester – Hybrid working
£27,000pa
 
A brilliant opportunity to join an elite organisation executing, evaluating and optimising sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.
 
Key Responsibilities

Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format)
Develop and refine a suite of e-mail templates to ensure the efficient execution of the programme
Ensure alignment of messaging within emails with the content calendar used across all communication channels
Periodically assess the targeting of emails to maximise sales opportunities and minimise any risk to domain scores
Generate new campaign ideas to drive performance
Track competitor activity to identify further opportunities
Deploy the testing framework across the e-mail schedule, to assess the potential for alternative solutions to drive improved performance
Maintain the KPI report, which shows results for the whole email programme and identify opportunities to constantly improve core metrics
Be proactive in working positively and effectively across the wider marketing team and other functions across the business
Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activity

 
Skills and or education required

2 years+ experience of working with ESP platforms
Experience in email marketing or digital marketing roles with a strong understanding of email marketing principles, best practices, and metrics.
Creative mindset with the ability to develop innovative and engaging content
Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
Strong analytical skills with the ability to determine partner or market success focused around ROI
Results-driven individual who enjoys working as a team but can also thrive independently
Strong communication and collaboration skills
Ability to influence others
Meticulous attention to detail with good time-management and organisational skills
Forward thinking and customer-focussed
Excellent project management skills

 
Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.
We are an equal opportunities agency and welcome applicants from all backgrounds.
We are acting on behalf of the client as an Employment Agency in relation to this vacancy