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Marketing

PPC (Pay Per Click) Manager

Permanent

  • Salary: £35,000
  • Location: Chester
  • Contract: Permanent

Job Title: PPC (Pay Per Click) Manager
Salary: £35,000
Location: Chester
 
Our award winning client is seeking a PPC Manager to join their team in Chester. The PPC Manager will be predominantly focused on supporting the companies marketing strategy by generating leads using the medium of PPC.
 
This is a specialist digital B2B role, with a strong focus on results. The PPC Manager will be responsible for driving traffic to the various websites and generating leads using PPC advertising on search engines, social media and other channels.
 
Working Hours: Monday-Friday 9am-5:30pm. Flexibility with hybrid working (Tues-Thurs required in the office)
Salary: £35,000 plus bonus and benefits
 
Responsibilities:

To assist in the delivery of the digital marketing strategy across the company
Create and manage ad copy and landing pages for all PPC campaigns
Keyword and Competitor analysis to find new efficient ways of delivering results
Quality Score analysis
Assist with website reporting including traffic and enquiries made via PPC activity
Manage A/B tests with PPC ads and landing pages
Work closely with our external agencies and internal teams to ensure campaigns and websites are running efficiently with a positive ROI
Manage, monitor and report on PPC campaigns across various channels
Working closely with the Marketing Comms team to ensure marketing campaigns are supported via relevant PPC activity
Keep abreast of technological and other relevant digital developments and make recommendations to the business where appropriate

 
Risk & Compliance

Ensure all Governance and Compliance requirements are adhered to and all reporting and reviewing activities required by the Regulatory Bodies are carried out to the standards required.

 
Skills & Experience
Essential

Ideally 3 years’ experience in a PPC marketing role
Experience of managing PPC Ad Campaigns
Strong communication skills, both written and verbal with ability to adapt communication style when required
Proven ability to manage and prioritise requests working to tight timescales, whilst maintaining quality.
Basic SEO knowledge
Reporting on campaign results using data from various sources

Desirable – Experience of following systems:
Google tools

Google Analytics
Google Ads
Google Search Console
Google Looker Studio
Google My Business

CRM/Automation tools

Salesforce
Marketing Cloud / Pardot
Analytics Studio

Social Media

Facebook
X / Twitter
LinkedIn
Instagram

 
Education & Qualifications
Essential

GCSE English and Maths standard or equivalent

Desirable

Marketing related degree or diploma
Recognised marketing qualification (CIM preferred)

 
Unfortunately due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.
We are acting on behalf of the client as an Employment agency in relation to this vacancy.
We are an equal opportunities agency and welcome applicants from all backgrounds.

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