- Salary: £45-60,000
- Location: Birkenhead
- Contract: Permanent
Working for this established and growing organisation, the Marketing Manager will be developing, implementing and measuring the performance of sales and marketing strategies and initiatives to support the inbound marketing strategy, whilst raising profiles of brands internally. The role will involve the management of a small team of marketing staff to ensure day to day deadlines and longer term objectives are set, measured, reported and achieved. The Marketing Manager will be rewarded with a competitive salary, 25 days’ holidays plus Bank Holidays and an exceptional working environment. The company is based close to Hamilton Square train station, so easily commutable from Liverpool and the Wirral.
To apply for the Marketing Manager, you should be a people person with strong management skills, highly motivated and an individual that is clearly driven with a passion for Marketing. You will be responsible for managing a team and will develop and empower team members. The Marketing Manager will also possess strong experience in a management role, within the area of marketing management, ideally within the insurance or financial services market. You will possess a successful track record of designing and delivering successful in-bound marketing initiatives or project development from start to completion using marketing automation software. Due to being an FCA regulated business, the Marketing Manager will need to pass a satisfactory credit check.
DUTIES AND RESPONSIBILITIES:
Provide comprehensive marketing support across the marketing mix, developing initiatives and customer leads by supporting the achievement of new business targets.
Market and competitor research and data analysis to identify new business opportunities and report on market / business position and trends.
Provide information; resolve problems and liaise with customers and stakeholders on products and services, ultimately ensuring customer satisfaction.
Using in-bound marketing to ensure that leads are identified for sales team, whilst developing the prospect database.
Working knowledge of all internal software systems (business and marketing) in order to use to full potential and support marketing activity.
Working alongside the Head of Marketing to plan, develop and implement sales and marketing strategies and initiatives for the brands.
To research and develop proposition for all segments and ensure that relevant messages are presented to the key accounts to support managing the relationship using primary and secondary research methods.
Responsible for managing and maintaining the accuracy of data for potential clients.
Responsible for managing and maintaining the accuracy of marketing collateral and ensuring correct sign off processes are followed.
To provide Management Information on a monthly and ad-hoc basis as required.
Manage and develop a small team of marketing staff and provide support to ensure all deadlines are met and undertake regular progress reviews to ensure training needs are met.
Create and maintain marketing files, records, calendars, logs and other documents to log and review marketing activity.
Conduct market research to determine new business opportunities.
To comply at all times with the requirements of the Financial Services and Markets Act 2000, FCA, PECR and GDPR Rules.
To understand, write and comply with, quality management systems procedures.
To conduct relevant presentations and face to face meetings with new and existing clients.
Experience / Skills:
Experience in a management role, preferably within the area of marketing management, within the insurance or financial services market.
Formal marketing experience and qualification.
A thorough understanding of the insurance market and related schemes and products.
A successful track record of designing and delivering successful in-bound marketing initiatives or project development from start to completion using marketing automation software.
Excellent Customer Relationship Management skills with ability to identify and match our products with new and existing customers. Experience of audience segmentation.
Experience in developing and implementing marketing plans which cover all areas of the marketing mix.
Experience in customer and competitor research to support the development of new initiatives.
Ability to persuade and influence and have confidence to chair meetings.
Excellent communication skills, written and oral. Experience of copy writing preferred.
Demonstrable ability to use own initiative and organisation skills to ensure deadlines are met.
Strong skills in Microsoft Office packages, especially Excel, are required.
Ability to motivate self and influence others.
Strategic and operational planning experience.
Analytical, with ability to problem solve and apply sound judgement.
Experience in data cleansing and maintenance strategies using marketing automation software, preferably Hubspot.
Experience in presentation development and delivery to internal and external audiences.
The role with be based at head office but will require travel to attend external meetings therefore, access to a car is essential.
Keywords: marketing, marketing consultant, marketing manager, CIM, building, construction, insurance, FCA
Unfortunately due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies
We are acting on behalf of the client as an Employment Agency in relation to this vacancy
We are an equal opportunities agency and welcome applicants from all backgrounds