Marketing Manager

This is an exceptional opportunity for a Marketing Manager to join this global company within their prestigious, modern Chester office.
The primary purpose of the Marketing Manager role is to plan and implement all marketing related activities and the underlying sales strategies required to achieve the budgeted goals of the company. This requires close cooperation with the Commercial Director, Sales Managers and with key stakeholders.
The role is a fulltime position with the option of hybrid working once training is completed.
Benefits include 26 days’ holiday (pro rata) plus Bank Holidays; contributory pension scheme; life assurance; and free onsite parking.
The duties of the job holder are:

Manage day-to-day marketing activities of the department and line manage the marketing department’s day-to-day workload.
Coach and motivate the marketing team to ensure the achievement of company targets and key performance indicators.
Effectively develop the marketing team by ensuring necessary sales skills are in place, setting clear objectives with ongoing performance management process.
Attend weekly management meetings as part of the management team, providing support and input into the company objectives and performance.

Support the Sales Lead and colleagues in the relevant tasks.

Control of the marketing communications schedule, PR, advertising and manage the marketing activity schedule.
Manage and coordinate all channel exhibitions and events and ensure planning and company objectives are achieved, with support from the events team.
Liaise with the team to ensure the graphic design workload is prioritised to meet customer needs.
Manage the marketing budget as agreed with the Commercial Director.
Coordinate the most effective process for disseminating marketing collateral and work with teams on product launch programmes.
Coordinate and manage industry leading added value and support programs across all channels, with the collaboration of sales and marketing teams.
Work with all relevant teams to ensure customer support and marketing activity is monitored and in line with company objectives, across all channels.
Manage brand strategy and brand positioning.
Ensure effective business control of all activities to contribute to the achievement of sales and profitability targets, controlling departmental costs and budgets.
Review and monitor external companies used, such as print, POS, design and events management.
Ensure timely and accurate completion and maintenance of CRM by marketing for proactive management of customers database.

 
The qualifications, knowledge, experience, and competencies required for the role are:

High level educational qualification.
Minimum of 3 years’ experience in marketing or brand management roles.
Experience of effectively managing a marketing team is essential.
High level of competencies in customer focus, leadership, motivation, inspiration, strategic orientation.

 
Travel Requirements:

Travel will be occasionally required in this role, covering the UK & ROI.
Attendance at exhibitions, conferences, and events.

KEYWORDS: marketing, brand, CRM, graphic design, brand management