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Marketing

Head of Marketing

Permanent

  • Salary: £35,000 - £40,000
  • Location: London
  • Contract: Permanent

We are excited to be working on a brand-new role with our fantastic client based in London. They are on the hunt for their next hands-on Head of Marketing. This is an exceptional opportunity for a dynamic, passionate, and highly motivated team player to join the marketing side of the business, which is currently thriving. The next Head of Marketing will have the opportunity to take ownership of the marketing model, create news stories, work closely with clients and implement digital marketing campaigns via social media channels. The candidate will also be required to write content for digital email newsletters and write analytical reports on relevant topics.
 
Main duties and responsibilities:
 

Increase relevant website traffic, sign-ups to a Supplier Directory, delegate revenues and

attendees, subscription revenues and overall engagement with industry/audience

Formulate strategic marketing plans which includes email marketing, social media, PPC, content

and data analysis to maximise attendance and grow reach.

Generate new leads, including marketing-qualified leads, by converting site traffic through calls-toaction, landing pages, and lead generation content (including offers)
Execute marketing campaigns to provide lead generation for both sponsorship and delegate tickets
Data analysis, building and research
Social media marketing
Analyse current marketing campaigns and plan future strategies for improvement
Liaising with graphic designers to create all promotional materials
Developing and implementing impactful contra deals with key media, industry and event partners
Updating our events website
Copywriting across mixed media and different promotional materials
Ability to build, develop and manage end-to-end campaigns

 
The successful applicant will have:
 

Degree or equivalent qualification/experience
A minimum of 2 years’ experience gained in a B2B marketing environment (maritime, transport or

technology background highly desirable)

Strong analytical and project management skills.
Confident and dynamic personality
Strong creative outlook.
Previous experience in events marketing
Experience creating marketing campaigns including list builds and email set up (preferred)
Used and mastered multiple digital marketing tools
Ability to develop deep understanding of audience, audience needs, industry/make up and

marketing effectiveness.

Keen understanding of data driven marketing
Success in delivering marketing across direct, online and print.
Strong computer literacy across all Microsoft and CRM products

 
Experience in –
 

Pardot and Salesforce
WordPress
Paid Social Channels

 
What will be offered
 

Competitive annual salary (depending on experience)
Inspiring and motivational environment with a great team spirit
The opportunity to work in a company that is a genuine leader within the sector and highly

recognised for empowering employees

support, training, coaching to allow you to develop your skills and build a successful

career

The opportunity to work within a high quality team and within a company where trust & integrity are leading values
There are fantastic career opportunities within the wider business for stellar performers as we

continue to grow

Fresh, vibrant serviced offices based in Victoria with many member benefits including in-house

coffee barista, table tennis, wellness rooms and online/in-store discounts
Keywords: Pardot, Salesforce, WordPress, Paid Social Channels, Social Media, Marketing, Marketing Manager, Digital Email Newletters, Analytical Reports, Digital Marketing, New Stories, Events, Events Marketing
Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.
We are an equal opportunities agency and welcome applicants from all backgrounds.
We are acting on behalf of the client as an Employment Agency in relation to this vacancy.

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