- Salary: £28,000
- Location: Birkenhead
- Contract: Permanent
Hours of Work: Monday to Friday, 9am-5pm
Working for this established and growing organisation, the Content Marketing Consultant will be supporting the Sales and Marketing teams to achieve business targets by providing comprehensive marketing support, developing marketing initiatives and through customer relationship management for their dedicated business areas, whilst operating strictly within FCA Regulations. The Content Marketing Consultant will be rewarded with a competitive salary, 25 days’ holidays plus Bank Holidays and an exceptional working environment. The company is based close to Hamilton Square train station, so easily commutable from Liverpool and the Wirral.
To apply for the Content Marketing Consultant, you should have ‘all round’ proven marketing experience gained in a similar environment. The Content Marketing Consultant will also possess strong experience in project management, data management and CRM knowledge. You will possess a strong working knowledge of MS Word, Excel and Outlook and have the capacity to learn new systems quickly. Due to being an FCA regulated business, the Content Marketing Consultant will need to pass a satisfactory credit check.
DUTIES AND RESPONSIBILITIES:
Working with internal and external stakeholders to plan, research, create and deliver timely marketing content. This includes copy writing for weekly blogs, case studies, website, email campaigns, brochures etc. and managing the approval process for new documents via the in- house system (Q Pulse).
Reviewing and re-writing content of a technical nature to be more accessible to a wider audience.
Identify trends, marketing and content opportunities and measure the success of marketing output.
Develop and support the planning and implementation of sales and marketing initiatives for the dedicated business areas. Co-ordinating with the Marketing, Sales and Business Partners teams. Task ownership from start to
Liaising with Marketing Manager, Senior Graphic Designer and team members to ensure day to day team marketing tasks and deadlines are
Working with the team to develop social media campaign ideas within timescales and quality standards agreed for a range of
Design e-marketing / direct mail campaigns relevant to target audience / sector and liaise with all departments and support the implementation of campaigns in line with company
Manage media providers delivering relevant content & advertising in line with marketing campaigns that promote our Warranty & Building Control
Provide information, resolve problems and liaise with customers on products and services, ultimately ensuring customer
Using and managing Marketing Automation Systems to set up, deliver, measure and report on the success of marketing campaigns and ensure a high level of data management
Planning and event management e.g. annual awards programme, seminars and corporate hospitality as
Undertake customer research to ensure high service standards are being maintained and ensure customer expectations are met.
Conduct market and competitor research on our existing business and market segments, to determine new business opportunities and new routes to
Logging all marketing activity and analysing for reporting purposes. Providing area management information to marketing manager on a weekly/monthly basis as
To Keep abreast of legislation changes that affect all products and services, updating documents accordingly.
To attend and manage trade exhibitions and industry events as
To adhere to the FCA regulations governing the conduct of insurance
Liaise with other areas on administrative and/or operational
Any other duties as reasonably
Experience / Skills:
1 Degree with Marketing, Business or Design modules
‘All round’ proven marketing experience gained in a similar
Extensive experience in content production (on and off-line) and management across a range of media including managing social media accounts. Experience in producing content relating to complex or technical subjects is
Previous use of Hubspot or similar CRM
Knowledge of Umbraco or similar website
Good research skills and experience in liaising with third parties to develop relevant
Good knowledge of FCA Regulations and how they apply to marketing literature and
A basic knowledge of the building/construction industry including an awareness of the legislative process.
An understanding of the insurance market and related
Excellent Customer Relationship Management skills with ability to identify and match our products with new and existing
Excellent time management and organisational
Demonstrable ability to use own initiative and deliver to tight
Exceptional creativity and innovation and ability to articulate ideas and
Excellent communication skills, written and oral. Copy writing and proof reading skills
Keywords: marketing, marketing executive, marketing consultant, marketing manager, content, social media, copywriting, blog writing, content writing, CIM, design, media, insurance, FCA
Unfortunately due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies
We are acting on behalf of the client as an Employment Agency in relation to this vacancy
We are an equal opportunities agency and welcome applicants from all backgrounds